In Episode #2 of the PrimeRx Pharmacy Podcast Trends, titled “Innovation at the Counter: Addressing Pharmacy Errors and Staffing Challenges in the Digital Age,” host Todd Eury engages with Ketan Mehta, CEO of PrimeRx, and Mohammed Taher, President of the New York City Pharmacists Society, and owner of Amiable Pharmacy located in Brooklyn NY in a riveting discussion and Dr. Lisa Faast, CEO of DiversifyRx. This episode not only tackles the pervasive issues of medication and billing errors within pharmacies but also delves into the current staffing challenges that the industry faces. Through an exploration of how PrimeRx’s advanced technology can automate critical pharmacy operations, the conversation emphasizes the software’s capabilities in reducing errors, ensuring regulatory compliance, and enhancing patient care. The panelists discuss the role of digital innovation in addressing these challenges, particularly against the backdrop of recent legislative changes in California aimed at improving pharmacy practice and staff working conditions.