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Our Company

PrimeRx, brought to you by Micro Merchant Systems, has been on the leading edge of independent pharmacy software for over three decades to build healthier communities nationwide.

We discover new technologies and novel solutions to support independent pharmacies, from single stores to larger chains.

We understand the importance of independent pharmacies and the journey they are on every day to make their communities healthier and provide them with the best possible care.

Every day, PrimeRx walks alongside our customers, ensuring they have the best tools to navigate that journey successfully.

Our configurable, forward-facing approach knows no bounds. It helps our customers and their patients today and leads them to a prosperous, healthy tomorrow.

Our Values

  • pharmacist micro merchant systems primerx
    Customer Focused We are putting our customers at the center of everything we do. We understand the needs, wants, and preferences of pharmacists and use that understanding to create products, services, and experiences that meet and exceed their expectations.
  • accountability icon micro merchant systems primerx
    Accountability We hold ourselves accountable and take responsibility for our actions, decisions, and performance.
  • transparency icon micro merchant systems primerx
    Transparency We are open and honest about our company’s actions, decisions, and operations. We provide our customers, employees, investors, and other stakeholders, with clear and accurate information.
  • team players micro merchant systems primerx
    Team Players We work collaboratively to achieve the common goal of guiding pharmacies to build healthier communities. We share knowledge, ideas, and resources and are open to feedback and constructive criticism.
  • evolution icon micro merchant systems primerx
    Always Raising the Bar We are never content with the status quo. We seek and develop industry-defining technologies that positively evolve how pharmacies influence a patient’s care journey.
  • Doers icon micro merchant systems primerx
    Getting Stuff Done We are relentless doers. We believe that no idea on its own, no matter how brilliant, can change the world. Ideas need to materialize. And for that, we cultivate the mentality of continuous execution.

Our Vision

PrimeRx is at the leading edge of the pharmacy management software space. We provide technology-based solutions that support pharmacists work to build healthier communities.


Our Leadership Team

Ketan mehta CEO of MMS

Ketan Mehta

President and Chief Executive Officer


Alessio Nasini

Chief Financial Officer


Darrell Hyde

Chief Technology Officer

Tillman Schwabe VP of Sales & Marketing

Tillmann Schwabe

Chief Sales & Marketing Officer

Sam Pizzo

Data Analytics and Partnerships, Vice President


Samir Haleem

Vice President of Operations


Salim Lakhani

Business Analyst, Vice President

Meet the Innovators Behind PrimRx: Our Dedicated Team